BRANDING
Give brands life.
A school design project inspired by Selena Gomez's 2020 album Rare.
Ideas: healing, inspiring, empowering.
Homie is a brand development school project. The objective is to create a home improvement brand that can easily differentiate itself from existing home improvement brands.
Central Ideas: "Homie" is a lifestyle.
Branding for a beddings startup.
The name Yawning and Chilling was designed to convey the message that sleep quality is important, providing products that help consumers to relax and relieve.
IMPACT is an annual Hip Hop Dance showcase hosted by Vibes, Boston University's all-female dance team, highlighting local East Coast dance teams.
As the PR chair of Vibes, I designed the theme of the show and created campaigns and social media posts to promote the 19th IMPACT besides daily social media management.
